Influencer marketing has its roots form some old marketing strategies, so it is not new. It involves ensuring the right kind of people are busy talking about your products and services. This will get you more customers and expand your portfolio, and lead to more sales. It goes to prove that word of mouth is still the best advertising strategy there ever was.
You do not need nowadays to make so much noise just so you can get people to look at what you have to offer. Social media has assumed the role of word of mouth marketing and made it readily available. When you get online influences no your side, you will go far with your campaign efforts, through their social media platforms. There is always the element of trust when you opt for this method of marketing. Friends become your company’s advocates and spokespeople. You therefore need to look carefully at what you stand to gain and take it.
You need to look for influencers, from your networks, and from the rest of social media and other media. You could be involved in the marketing of furniture items. You need to check out interior design blogs, fashion blogs, and even construction blogs to find any relations to your work. In your efforts to try and reach the big names, do not forget the small names as well. This gets them motivated, since they are involved in the launch of a product or service at the same time s other influencers. They also do more influencer work as compared to the big names, seen through how prolific they get with it.
You need to reward the influencers. Nobody passes a chance to feel special. You need to do something special for the major influencers in your social media arena. You could allow them to be the first people to try out a new product, or you could make their products exclusively for them. You could also extend them for free. You can ask for their opinions on a new product before launching it. They will be happy to help this way. They shall in turn re-post, re-tweet of like posts about the product, and help get it out there. They obviously get approached by many companies, so you need to keep their attention as long as you can.
You also need to make it personal. There has to be a bond formed between the influencer and the product. Ensure you engage the influencer on their terms. Let what you truly want to come naturally. Keep mentioning them, and they will like the reference. The influencer needs to speak from the same page as the product.
The influencer and their targeted audience for influence are always changing. The relationships will always bear fruit as long as they remain great. There are software tools that make the work of assessing your influencer strategies easy.